The banned William Hill television advertisement will act as reference material for other gaming firms and online casinos, one expert has said.
Responsibility In Gambling Trust (RIGT), which is a charity that was established in response to the independent Gambling Review Body in the Budd Report commissioned by the government in 2001, made the claims.
Head of communications at RIGT, Ron Finlay, said that online casinos and gambling firms can advertise successfully on television, but need to show sensitivity to the regulations governing this type of advertising.
"Provided that one keeps in mind not to be enticing children or underage people – even if inadvertently – and not purporting to these people the inevitable riches and glory, then it is quite possible to find a good campaign," he explained.
Mr Finlay added that since the Gaming Act 2005 was introduced last year the vast majority of adverts have been fine.
Last month, the Advertising Standards Authority banned a William Hill advert, which featured a women rushing her breakfast and lying to her family so that she could log onto the computer and gamble online.
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Online Casino News - 03/06/2008
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