Former Eastenders actor Michael Greco has signed a sponsorship deal with Littlewoods Poker.
The TV star, who recently made the final table of a World Series of Poker Pot Limit Hold 'em event, will represent the online casino at both live and online events, reports news provider Online Casino News.
Michael, who played Beppe DiMarco for six years, told the resource: "When I first started getting interested in the game, I was just playing with friends and learning the basics.
"I'm delighted that Littlewoods Poker has chosen to sponsor me for the new season."
He added that he feels his poker skills can be attributed to the fact he can bluff well, saying he confuses his fellow players by hiding his tells or creating false ones.
Meanwhile, Marketing Week reports that Littlewoods casino recently had its online advertisement featuring Spiderman pulled as the Advertising Standards Authority asserted it may appeal to under 18s.
Online Casino News - 09/07/2008
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