The bingo section of William Hill Casino online is the new sponsor of ITV1 gameshow Spin Star, which started last night.
According to the gambling company, it has agreed a six-week deal with the series that will see its logo and a small bumper ad shown during different parts of the show.
It will appear before the programme gets underway, after the credits have gone up at the end and when it goes to advertisement breaks in between.
William Hill spokesperson Lili Huang said: "We're very pleased to have the opportunity to sponsor Spin Star. It's an incredibly lively and entertaining show with plenty of surprises and excitement."
Apparently, Spin Star is in keeping with the theme of the William Hill Bingo portal.
Other online casino firms to have arranged sponsorship deals with ITV1 shows in recent months include Wink Bingo and Foxy Bingo, which support All Star Family Fortunes and The Jeremy Kyle Show respectively.
Online Casino News - 11/11/2008
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