Paddy Power casino has had its TV ads cancelled, after the Advertising Standards Authority (ASA) took offence to the screenings.
According to the ASA Paddy Power casino's ad, which follows a small man in a limousine, chugging champagne and being eyed-up by two pretty women, implies that gambling can improve a player's self-esteem and attractiveness.
Barni Evans, Paddy Power's marketing director, told Brand Republic: "It's a shame that some people can't see humour when it's put in front of them.
"We'll continue, through advertising and other marketing channels, to try to entertain our customers in a way that our competitors don't."
Fellow online gaming site InterCasino has also come under fire for its TV advertisements, which are in the style of a mock Japanese gameshow.
The ASA objected to this also saying that the juvenile nature of the ads would appeal to children and therefore should not be shown on TV.
Casinos have been allowed to advertise on TV after the nine o'clock watershed since September 2007, when the law was changed.
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Online Casino News - 23/04/2008
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